Samantha Kumara P.A.P., (Dr.)

PhD (WUT, China), MBA (Col, SL), BBA (Ruh, SL)


samanthak
Associate Professor  
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Mobile: +94 71 8353044
Fixed Phone: +94 41 2222681/2 (Ext:3921)
Fax: +94 41 2227015

 

BIOGRAPHY

Dr. Samantha is an Associate Professor in marketing in the Department of Marketing, Faculty of Management and Finance, University of Ruhuna, Sri Lanka. He obtained his Bachelors degree from the University of Ruhuna, Sri Lanka; MBA degree from the University of Colombo, Sri Lanka and PhD from the Wuhan University of Technology, PR China. His teaching and research interests include marketing management, marketing information systems, brand management and consumer behavior. He has authored a number of articles in refereed journals and books and presented papers in international conferences.

BOOKS AUTHORED

1. Samantha Kumara, P. A. P. (2011), Profiling Consumer Perception of Country of Origin of Foreign Products: An Approach to Profiling Foreign Product Evaluation, LAP LAMBERT Academic Publishing GmbH & Co. KG: Dudweiler Landstraße 99 D - 66123 Saarbrücken. ISBN 978-3-8454-2243-5
2. Samantha Kumara, P. A. P (2010), Doing Social Research with SPSS: Basic Guide - (English Medium), Colombo, Sri Lanka: Sadeepa Publishers ISBN 978-955-661-451-0
3. Samantha Kumara, P. A. P and Ubesekera, D (2009), Marketing Management: Introduction to Marketing and Marketing Information Systems, Colombo, Sri Lanka: Godage Publishers- (Sinhala Medium) ISBN 978- -955-30-0070-5

JOURNAL PAPERS & BOOK SECTIONS

1. Ushantha, C. R. A. and Samantha Kumara, P. A. P. (2016). Quest for Service Quality in Higher Education: The Priority of Higher Education in Sri Lanka, Services Marketing Quarterly, 37 (2),98-108.
2. Wijesekara, W.A.D.S, Samantha Kumara, P.A.P. and Gunawardana, T.S.L.W. (2016). Relationships between market and entrepreneurial orientation and organizational performance: empirical evidence from small and medium scale garment manufacturers in Sri Lanka, Journal of Enterprising Culture, 24(1), 37-53.
3. Ushantha, R. C., Wijeratne, A. W., & Samantha Kumara, P. A. P. (2014). Customers’ Perception on Service Quality towards Satisfaction: An Application of SERVPERF in State Sector Banks in Sri Lanka. European Journal of Business and Management, 6(4), 72-81
4. Jayatilake, L. V., Samantha Kumara, P. A.P., Withanage, P., & Fernando, P. L. S. (2014). Women Managers and Their Personal Barriers for Upward Mobility in Private and Public Sectors. Kelaniya Journal of Management, 2(1), 92-112
5. Samantha Kumara, P. A. P. and Buddhika A. S. (2012), Targeting Rural Yoghurt Market: A Way Forward, South Asian Journal of Business and Management Cases. 1 (2), 203-209.
6. Samantha Kumara, P. A. P. (2012), Undergraduates intention towards entrepreneurship: empirical evidence from Sri Lanka, Journal of Enterprising Culture, 20(1), 105-118
7. Samantha Kumara, P. A. P. and Canhua, K. (2010), Perceptions of country of origin: An approach to identifying expectations of foreign products, Journal of Brand Management, 17 (5), 343-353.
8. Samantha Kumara, P. A. P., Canhua, K., Long, W., Ampitiyawattha, A. and Soyza, K. (2008), Country image perception and ethnocentrism: Empirical evidence from young Sri Lankans, Colombo Business Journal: International Journal of Theory and Practice, 1 (2), 33-48.
9. Samantha Kumara, P. A. P. and Canhua, K. (2007), Perceptions of country of origin: An empirical evidence, South Asian Journal of Management, 14 (1), 7-16.
10. Fazeela A. J. F., Samantha Kumara, P. A. P and Herath, K. The country image effects on the milk powder market of Southern region in Sri Lanka, International Journal of Management and Enterprise Development, 4 (1), 82-95.
11. Samantha Kumara, P. A. P and Ambalangodage, D (2002), Is management unitary or diverse? Management Accounting Journal, June, 47-53.

CONFERENCE PROCEEDINGS & PRESENTATIONS

Abeysooriya, D.P. and Samantha Kumara, P. A. P. (2014), Students’ Attitude Towards the quality of Information Technology Degrees: Empirical Evidence from Private Sector Universities in Sri Lanka, Proceedings of the 3rd International conference on Management and Economics- ICME 2014, Faculty of Management and Finance, University of Ruhuna, Sri Lanka
Wijesekera, W. A. D. S., Samantha Kumara, P. A. P. and Gunawardena, T. S. L. W. (2014), Impact of Market Orientation and Entrepreneurial Orientation on Performance: A Study of Small and Medium Scale Garment Manufacturers in Sri Lanka, Proceedings of the 3rd International conference on Management and Economics- ICME 2014, Faculty of Management and Finance, University of Ruhuna, Sri Lanka
Buddhika, S. A. and Samantha P. A. P. (2013), The Impact of Microcredit on the Economic Development of the Small Entrepreneurs: Evidence from Southern, Sri Lanka, Proceedings of the 2nd International conference on Management and Economics- ICME 2013, Faculty of Management and Finance, University of Ruhuna, Sri Lanka
Sandamali, M. P. S. and Samantha Kumara P. A. P. (2013), Evaluating the Role of Perceived Usefulness, Perceived Ease of use and perceived Risk in Online Shopping: Application of Technology Acceptance Model Towards the Online Purchase Intention, Proceedings of the 2nd International conference on Management and Economics- ICME 2013, Faculty of Management and Finance, University of Ruhuna, Sri Lanka.
Samantha Kumara, P.A.P. Vithanage, P. Sriyani, K.A.S. (2012), Perception of service quality of Sri Lankan private sector banks; validation and application of SERVEQUAL, Proceedings of the 1st International conference on Management and Economics- ICME 2012, COMSAT Institute of Information Technology, Lahore, Pakistan
Rathnayake, C. V., Samantha Kumara, P. A. P. and Perera H. S. C. (2010), Cognitive impact on fashion preference: an empirical investigation of the clothing preferences of university undergraduates, Proceedings of the 6th Academic Sessions, University of Ruhuna, Sri Lanka.
Samantha Kumara, P. A. P., Canhua, K., Long, W., Ampitiyawattha, A. and Soyza, K. (2007), Country Image Perception and Ethnocentrism: Empirical Evidence from Young Sri Lankans, International Research Conference on Knowledge for Growth and Development, November University of Colombo, Sri Lanka.
Samantha Kumara, P. A. P. and Huiping, H. (2006), Collectivism and Young Chinese: An Insight for Modernization of China, Proceedings of the 2nd International Conference on Innovation Management, Wuhan University of Technology, December, PR China.
Samantha Kumara, P. A. P. and Canhua, K. (2006), Perceptions of Country of Origin: An approach to profiling consumers, Proceedings of the International Conference on Management for Growth and Development, University of Colombo, September, Sri Lanka.
Canhua, K., Samantha Kumara, P. A. P. Gouhua, Y. and Senerath, S.M. (2006), Made in China: Ethnocentrism of Young Chinese, Proceedings of the 5th International Conference on E-Business, May, Wuhan, PR China.
Samantha Kumara, P. A. P. and Canhua, K. (2006), Perceptions of Country of Origin, Proceedings of the International Conference on Business and Information, July, Singapore.
Samantha Kumara, P. A. P. and Ambalangodage, D. (2006), Construction of Small Group Instructional Techniques (SGIT) in Higher Education Teaching in Sri Lanka: a Requirement of the Change, Sri Lanka at Crossroads: Continuity and Change, Proceedings of the 9th International Conference on Sri Lankan Studies, University of Ruhuna, Sri Lanka.
Samantha Kumara, P. A. P. and Fazeela A. J. F. (2004), Influences of Demographic Variables on Perception of Country of Origin as a Quality Attribute, Second Academic Sessions, December, University of Ruhuna, Sri Lanka.
Perera, H. S. C. and Samantha Kumara, P. A. P (2004), Ecommerce Practices and Southern Entrepreneurs in Sri Lanka, 8th South Asian Management Forum, November/ December, Lahore, Pakistan.
Samantha Kumara, P. A. P and Ambalangodage, D. (2004), Operations Management in a Service Organization: a Critical Evaluation Through the ‘Eyes of a Consumer’, 8th South Asian Management Forum, November/ December, Lahore, Pakistan.
Fazeela, A. J. F. and Samantha Kumara, P. A. P. (2004), Country image perception: a Study on the Perception of Country Image for Milk Powder of Urban and Rural Consumers of Southern Region in Sri Lanka, 8th South Asian Management Forum, November/ December, Lahore, Pakistan.

ACADEMIC SOCIETY MEMBERSHIPS

Member of Institute of Management Sri Lanka-MIM(SL)

OUTSIDE TEACHING ACTIVITIES

Adjunct Professor in Business Administration at the Masters of Business Administration Program, School of Business and Economics, University of Fiji, Fiji Islands
Masters of Business Administration Program, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka
Masters of Science in Management and Information Technology, Faculty of Science, University of Kelaniya, Sri Lanka
Masters of Business Administration, Faculty of Management and Finance, University of Ruhuna, Sri Lanka
Postgraduate Diploma in Community Development, Faculty of Humanities and Social Sciences, University of Ruhuna, Sri Lanka
Bachelor of Engineering, Faculty of Engineering, University of Ruhuna, Sri Lanka

Web Team - Faculty of Management and Finance, University of Ruhuna (Last Update 10-10-2016).