Driving Customer Purchase Intention through AI-Enabled TV Ads: The Role of Creativity and Entertainment
Wickramasinghe W.W.W.M.N.C.M., Samantha Kumara, P.A.P., & Weerakkody W.A.S.S
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Antecedents of Entrepreneurial Intention: The Role of Entrepreneurial Self-Efficacy and Metacognitive Knowledge
Rajapakse V., Dabare U., & Prabodani M.
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Digitalization and Export Performance: Mediating Role of Innovationand Export Market Orientation in Sri Lankan Apparel Exporters
Abeyruwan N.Y., Weerasuriya G.D.H.N., Wijesekara J.H.T., Amarasekera M.A.B., Wisenthige K., & Rajapakse V.
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Relational Sustainability Leadership in Sri Lankan Small and Medium-Sized Enterprises
Darshani R.K.N.D., & Surangi H.A.K.N.S.
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Organizational Agility: A Systematic Literature Review
Jayampathi E.K.
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