{"id":150,"date":"2022-06-27T11:03:38","date_gmt":"2022-06-27T05:33:38","guid":{"rendered":"http:\/\/mgt.ruh.ac.lk\/southajbi\/?page_id=150"},"modified":"2025-03-21T17:53:43","modified_gmt":"2025-03-21T12:23:43","slug":"mainpage","status":"publish","type":"page","link":"https:\/\/www.mgt.ruh.ac.lk\/southajbi\/","title":{"rendered":"mainpage"},"content":{"rendered":"<div class=\"gb-grid-wrapper gb-grid-wrapper-26d87191\">\n<div class=\"gb-grid-column gb-grid-column-a8d5cbc0\"><div class=\"gb-container gb-container-a8d5cbc0\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e43ba081\"><div class=\"gb-container gb-container-e43ba081\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-b9f8a8c1\"><div class=\"gb-container gb-container-b9f8a8c1\"><div class=\"gb-inside-container\"><\/div><\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-347b02e2\"><div class=\"gb-container gb-container-347b02e2\"><div class=\"gb-inside-container\">\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-accent-background-color has-background wp-element-button\" href=\"https:\/\/www.mgt.ruh.ac.lk\/southajbi\/?page_id=268\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>All Issues<\/strong><\/a><\/div>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-a136fc00 gb-headline-text\">Latest Issue<\/h2>\n\n\n<div class=\"gb-container gb-container-ceb3c8e4\"><div class=\"gb-inside-container\">\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/www.mgt.ruh.ac.lk\/southajbi\/?p=572\">Volume 5 Issue 1<\/a><div class=\"wp-block-latest-posts__post-full-content\"><!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:generateblocks\/grid {\"uniqueId\":\"04d11867\",\"columns\":4,\"isDynamic\":true,\"blockVersion\":3,\"useLegacyRowGap\":true} -->\n<!-- wp:generateblocks\/container {\"uniqueId\":\"b2825760\",\"isGrid\":true,\"gridId\":\"04d11867\",\"isDynamic\":true,\"blockVersion\":4,\"useInnerContainer\":true,\"sizing\":{\"width\":\"25%\",\"widthMobile\":\"100%\"}} -->\n<!-- wp:generateblocks\/container {\"uniqueId\":\"4bd5473e\",\"isDynamic\":true,\"blockVersion\":4,\"useInnerContainer\":true} -->\n<!-- wp:paragraph -->\n<p><a href=\"http:\/\/www.mgt.ruh.ac.lk\/southajbi\/wp-content\/uploads\/2025\/10\/SAJBI-5-I-Table-of-Contents.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">SAJBI \u2013 Content<\/a><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:generateblocks\/container -->\n<!-- \/wp:generateblocks\/container -->\n\n<!-- wp:generateblocks\/container {\"uniqueId\":\"1f52db5e\",\"isGrid\":true,\"gridId\":\"04d11867\",\"isDynamic\":true,\"blockVersion\":4,\"useInnerContainer\":true,\"sizing\":{\"width\":\"25%\",\"widthMobile\":\"100%\"}} -->\n<!-- wp:generateblocks\/container {\"uniqueId\":\"5e5c0721\",\"isDynamic\":true,\"blockVersion\":4,\"useInnerContainer\":true} -->\n<!-- wp:paragraph -->\n<p><a href=\"http:\/\/www.mgt.ruh.ac.lk\/southajbi\/wp-content\/uploads\/2025\/10\/SAJBI-5-I-Editorial-1-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Editorial Note<\/a><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:generateblocks\/container -->\n<!-- \/wp:generateblocks\/container -->\n\n<!-- wp:generateblocks\/container {\"uniqueId\":\"ea2c6778\",\"isGrid\":true,\"gridId\":\"04d11867\",\"isDynamic\":true,\"blockVersion\":4,\"useInnerContainer\":true,\"sizing\":{\"width\":\"25%\",\"widthMobile\":\"100%\"}} \/-->\n\n<!-- wp:generateblocks\/container {\"uniqueId\":\"be18c1e1\",\"isGrid\":true,\"gridId\":\"04d11867\",\"isDynamic\":true,\"blockVersion\":4,\"useInnerContainer\":true,\"sizing\":{\"width\":\"25%\",\"widthMobile\":\"100%\"}} \/-->\n<!-- \/wp:generateblocks\/grid -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:generateblocks\/container {\"uniqueId\":\"4df70695\",\"isDynamic\":true,\"blockVersion\":4,\"useInnerContainer\":true} -->\n<!-- wp:paragraph -->\n<p>Driving Customer Purchase Intention through AI-Enabled TV Ads: The Role of Creativity and Entertainment <br><em>Wickramasinghe W.W.W.M.N.C.M., Samantha Kumara, P.A.P., &amp; Weerakkody W.A.S.S<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><a href=\"http:\/\/www.mgt.ruh.ac.lk\/southajbi\/wp-content\/uploads\/2025\/10\/SAJBI-5-I-01-Pages-3-18.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Full Text<\/a> |<\/strong>\u00a0<strong>Views | Citations<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Antecedents of Entrepreneurial Intention: The Role of Entrepreneurial Self-Efficacy and Metacognitive Knowledge<br><em>Rajapakse V., Dabare U., &amp; Prabodani M.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><a href=\"http:\/\/www.mgt.ruh.ac.lk\/southajbi\/wp-content\/uploads\/2025\/10\/SAJBI-5-I-02-Pages-19-39.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Full Text<\/a> |<\/strong>\u00a0<strong>Views | Citations<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Digitalization and Export Performance: Mediating Role of Innovationand Export Market Orientation in Sri Lankan Apparel Exporters<br><em>Abeyruwan N.Y., Weerasuriya G.D.H.N., Wijesekara J.H.T.,\u00a0 Amarasekera M.A.B., Wisenthige K., &amp; Rajapakse V.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><a href=\"http:\/\/www.mgt.ruh.ac.lk\/southajbi\/wp-content\/uploads\/2025\/10\/SAJBI-5-I-03-Pages-40-70.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Full Text<\/a> |<\/strong>\u00a0<strong>Views | Citations<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Relational Sustainability Leadership in Sri Lankan Small and Medium-Sized Enterprises <br><em>Darshani R.K.N.D., &amp; Surangi H.A.K.N.S.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><a href=\"http:\/\/www.mgt.ruh.ac.lk\/southajbi\/wp-content\/uploads\/2025\/10\/SAJBI-5-I-04-Pages-71-89.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Full Text<\/a> |<\/strong>\u00a0<strong>Views | Citations<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Organizational Agility: A Systematic Literature Review<br><em>Jayampathi E.K.<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong><a href=\"http:\/\/www.mgt.ruh.ac.lk\/southajbi\/wp-content\/uploads\/2025\/10\/SAJBI-5-I-05-Pages-90-110.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Full Text<\/a> |<\/strong>\u00a0<strong>Views | Citations<\/strong><\/p>\n<!-- \/wp:paragraph -->\n<!-- \/wp:generateblocks\/container --><\/div><\/li>\n<\/ul>\n<\/div><\/div><div class=\"pvc_clear\"><\/div><p id=\"pvc_stats_150\" class=\"pvc_stats all  \" data-element-id=\"150\" style=\"\"><i class=\"pvc-stats-icon medium\" aria-hidden=\"true\"><svg aria-hidden=\"true\" focusable=\"false\" data-prefix=\"far\" data-icon=\"chart-bar\" role=\"img\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\" 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