{"id":572,"date":"2025-10-15T23:56:05","date_gmt":"2025-10-15T18:26:05","guid":{"rendered":"https:\/\/www.mgt.ruh.ac.lk\/southajbi\/?p=572"},"modified":"2025-10-17T16:35:50","modified_gmt":"2025-10-17T11:05:50","slug":"volume-5-issue-1","status":"publish","type":"post","link":"https:\/\/www.mgt.ruh.ac.lk\/southajbi\/?p=572","title":{"rendered":"Volume 5 Issue 1"},"content":{"rendered":"\n
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SAJBI \u2013 Content<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n

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Editorial Note<\/a><\/p>\n\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n

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Driving Customer Purchase Intention through AI-Enabled TV Ads: The Role of Creativity and Entertainment
Wickramasinghe W.W.W.M.N.C.M., Samantha Kumara, P.A.P., & Weerakkody W.A.S.S<\/em><\/p>\n\n\n\n

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Antecedents of Entrepreneurial Intention: The Role of Entrepreneurial Self-Efficacy and Metacognitive Knowledge
Rajapakse V., Dabare U., & Prabodani M.<\/em><\/p>\n\n\n\n

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Digitalization and Export Performance: Mediating Role of Innovationand Export Market Orientation in Sri Lankan Apparel Exporters
Abeyruwan N.Y., Weerasuriya G.D.H.N., Wijesekara J.H.T.,  Amarasekera M.A.B., Wisenthige K., & Rajapakse V.                                                    <\/em><\/p>\n\n\n\n

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Relational Sustainability Leadership in Sri Lankan Small and Medium-Sized Enterprises
Darshani R.K.N.D., & Surangi H.A.K.N.S.<\/em><\/p>\n\n\n\n

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Organizational Agility: A Systematic Literature Review
Jayampathi E.K.<\/em><\/p>\n\n\n\n

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Driving Customer Purchase Intention through AI-Enabled TV Ads: The Role of Creativity and Entertainment Wickramasinghe W.W.W.M.N.C.M., Samantha Kumara, P.A.P., & Weerakkody W.A.S.S Full Text | Views | Citations Antecedents of Entrepreneurial Intention: The Role of Entrepreneurial Self-Efficacy and Metacognitive KnowledgeRajapakse V., Dabare U., & Prabodani M. Full Text | Views | Citations Digitalization and Export Performance: Mediating … Read more<\/a><\/p>\n

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