SAJBI – Content

Editorial Note

Driving Customer Purchase Intention through AI-Enabled TV Ads: The Role of Creativity and Entertainment
Wickramasinghe W.W.W.M.N.C.M., Samantha Kumara, P.A.P., & Weerakkody W.A.S.S

Full Text | Views | Citations

Antecedents of Entrepreneurial Intention: The Role of Entrepreneurial Self-Efficacy and Metacognitive Knowledge
Rajapakse V., Dabare U., & Prabodani M.

Full Text | Views | Citations

Digitalization and Export Performance: Mediating Role of Innovationand Export Market Orientation in Sri Lankan Apparel Exporters
Abeyruwan N.Y., Weerasuriya G.D.H.N., Wijesekara J.H.T.,  Amarasekera M.A.B., Wisenthige K., & Rajapakse V.                                                    

Full Text | Views | Citations

Relational Sustainability Leadership in Sri Lankan Small and Medium-Sized Enterprises
Darshani R.K.N.D., & Surangi H.A.K.N.S.

Full Text | Views | Citations

Organizational Agility: A Systematic Literature Review
Jayampathi E.K.

Full Text | Views | Citations