Wijesinghe K.M.U.D., (Mr.)

BBA (Ruh,SL), Reading for MBA (Col, SL)

Lecturer (Probationary) 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Mr. Uchitha D. Wijesinghe is a lecturer attached to the Department of Marketing, Faculty of Management and Finance, University of Ruhuna. Uchitha completed his bachelor's degree major in Marketing Management with First Class Honours at the University of Ruhuna. He was also awarded with the Vice Chancellor's gold medal by the Senate of University of Ruhuna at the general convocation 2018 for his overall performance as an undergraduate. Currently, he is reading for Master of Business Administration (MBA) in Marketing at University of Colombo, Sri Lanka. His research interests cover areas of Digital Marketing and Strategic Brand Management.


Wijesinghe, U.D. & Sirisena, A.B. (2018). An Empirical Analysis of Dynamics of Price Sensitivity. Paper Presented at the International Conference on Management and Economics, University of Ruhuna, Matara, Sri Lanka.



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