Gunawardana, T.S.L.W., (Dr.)

PhD (Bodo, Norway), MSc (Agder, Norway), BBA (Ruh, SL)


thusitha
Senior Lecturer 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Mobile: +94 71 8577 625
Fixed Phone:  +94 41 2227 015 
Fax: +94 41 2227015

 

BIOGRAPHY

Dr. Thusitha Gunawardana is the Dean of Faculty of Management and Finance at University of Ruhuna in Matara, Sri Lanka Since 31st May 2016. Dr. Gunawardana completed his Ph.D. at University of Nordland in Norway. He has a MBA from the University of Agder, Norway and the Oregon State University, USA. The University of Ruhuna is awarded the Gold medal for academic excellence and Graduated with a First Class Honors for his Bachelor of Business Administration Degree (Specialized in Marketing). His research interest focuses on distribution channel and power relationships in collectivistic countries. He has authored a book and published articles. He has presented papers in international conferences.

BOOKS AUTHORED

Gunawardana, T.S.L.W. Advertising Expenditure on A Brand’s Share of the Market. Germany; VDM Verlag Dr. Muller, 2010. ISBN 978 – 363 926 77 23

JOURNAL PAPERS & BOOK SECTIONS

Wijesekara, W.A.D.S., Kumara, P.A.P.S. and Gunawardana, T.S.L.W. (2016) "Relationship of Market Orientation and Entrepreneurial Orientation on Performance: A Study of Small and Medium Scale Garment Manufacturers in Sri Lanka", Journal of Enterprising Culture, 24 (01), pp. 37 – 53.
Gunawardana, TSLW. (2012) Channel Member's Power and Dependence as a Determinant for Performance of a Distribution Channel within a South Asian Developing Country. International Journal of Supply Chain Management, Vol. 1, No. 2, pp. 26 – 34.

CONFERENCE PROCEEDINGS & PRESENTATIONS

Wijesekara, W.A.D.S., Kumara, P.A.P.S. and Gunawardana, T.S.L.W. (2014) "Impact of Market Orientation and Entrepreneurial Orientation on Performance: A Study of Small and Medium Scale Garment Manufacturers in Sri Lanka", Proceedings of International Conference on Management and Economics 2014, pp. 373 – 386. ISBN: 978-955-1507-30-5.
Rashanthika, A.H.B.S. and Gunawardana, T.S.L.W. (2013) “Fast Food Consumption: Identifying Working Women’s Attitudes towards Consumption of Fast Food”, Proceedings of International Conference on Management and Economics 2013, pp. 269 – 279. ISBN: 978-955-1507-23-7.
Gunawardana, T.S.L.W. (2010) "The Impact of Power Sources in Distribution Channel Performance: The Case of Sri Lanka?, Symposium of Corporate Financial Topics (FIBE), Norwegian School of Economics and Business Administration (NHH), Bergen, Norway.
Gunawardana, T.S.L.W. (2009) "The Distribution Channel Performance of Ornamental Fish Industry?", Symposium of Corporate Financial Topics (FIBE), Norwegian School of Economics and Business Administration (NHH), Bergen, Norway.
Gunawardana, T.S.L.W. and Korneliussen, T. (2008) "Channel Member's Power and Dependence as a Determinant for performance of a Distribution Channel within a South Asian developing Country?", International Research Conference Management & Finance (IRC), University of Colombo, Sri Lanka.
Gunawardana, T.S.L.W. (2008) "The Impact of Channel Member's Power and Dependence on a Performance of a Distribution Channel?", 18th Nordic Workshop on International Research, Norwegian School of Economics and Business Administration (NHH), Bergen.
Gunawardana, T.S.L.W. and Perera, H.S.C. (2008) "Impact of Brands Color towards Consumers Purchasing Behavior; A Case with Low and High Involvement Products?", International Conference on Social Sciences, University of Kelaniya, Sri Lanka.
Gunawardana, T.S.L.W. (2008) "Channel Performance within a National Culture Characterized by a Strong Collectivistic Social System?", ESU Conference on Entrepreneurship, Bodo Graduate School of Business, Bodo, Norway.
Gunawardana, T.S.L.W. and Anderson, O. (2007). "Impact of Advertising Expenditure towards Brands Market Share?", International Research Conference on Knowledge for Growth and Development (IRCKGD), University of Colombo, Sri Lanka.

ONGOING RESEARCH PROJECTS

Gunawardana, T.S.L.W. Impact of Advertising Expenditure on A Brand's Share of the Market. Working paper no. 3/2010, Bodo Graduate School of Business, University of Nordland, Bodo, Norway.
Gunawardana, T.S.L.W. and Korneliussen, T. Distribution Channel Performance: The Case of South Asia. Working paper no. 2/2011, Bodo Graduate School of Business, University of Nordland, Bodo, Norway.
Gunawardana, T.S.L.W. The Concept of Power: A Philosophy of Science Approach. Working paper no. 3/2011, Bodo Graduate School of Business, University of Nordland, Bodo, Norway.

ACADEMIC SOCIETY MEMBERSHIPS

Chairperson, 11th Academic Session and 10th Vice Chancellor’s Awards, University of Ruhuna, Matara in 2014.
Co-chair, 3rd International Conference on Management and Economics (ICME 2014).
Co-coordinator, Orator of the Year, University of Ruhuna, Matara in 2014.
Co-coordinator, 2nd International Conference on Management and Economics (ICME 2013).
Chair person, Syllabus Development Committee, Faculty of Management and Finance, University of Ruhuna, Sri Lanka.
The Coordinator, Diploma in Marketing Management, University of Ruhuna.
Faculty Representative for Center for Indigenous Knowledge (From 2012)
Member of Distance and Continuing Education Unit, University of Ruhuna (From 2012)
Senate Member of the University of Ruhuna (from 2012)
Ad hoc Reviewer of Academic Session of University of Ruhuna, Sri Lanka.
Student Counselor, Faculty of Management and Finance, University of Ruhuna, Sri Lanka.
Member of the Board of Study for MBA Degree program of the Faculty of Management and Finance, University of Ruhuna
Faculty Coordinator for preparing Quality Framework for Short courses at Distance Learning Education Unit-University Of Ruhuna.

Web Team - Faculty of Management and Finance, University of Ruhuna.