Nishadi G.P.K., (Mrs.)

MSc (Agder, Norway), BBA (Ruh, SL)


nishadi
Senior Lecturer 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Mobile: +94 71 4033727
Fixed Phone: +94 41 2222681/2 (Ext:3921)
Fax: +94 41 2227015

 

BIOGRAPHY

G.P.K.Nishadi is a Senior Lecturer attached to the Department of Marketing, Faculty of Management and Finance, University of Ruhuna since 2005. She received her Bachelor of Business Administration degree in 2004 under the Marketing specialization area, from University of Ruhuna. Additionally, she has completed the Master of Business Administration Degree in International Management at University of Agder, Norway, in 2009. Her research interests are Marketing Management, Services Marketing and Business Economics.

JOURNAL PAPERS & BOOK SECTIONS

Nishadi, G.P.K. (2014). Analysis of Sri Lankans Awareness and Responses to the 11th currency note series introduced by the Central Bank of Sri Lanka. Sri Lanka Journal of Banking and Finance, Vol. 01 issue 02.

CONFERENCE PROCEEDINGS & PRESENTATIONS

Nishadi, G.P.K. (2014). “Ethical issues of Cause Related Marketing� (With special reference to Maliban Milk, Life Saving Program). Paper presented at the 3rdInternational Conference on Management and Economics, University of Ruhuna, Sri Lanka.
Nishadi, G.P.K. (2014). “Marketing Challenges faced by Women Entrepreneurs� (With special reference to Small and Medium scale Women Entrepreneurs). Paper presented at the 1stInternational Conference on Contemporary Management, University of Jaffna, Sri Lanka.
Nishadi, G.P.K. (2013). “Ethical Impact of Infant Formula Advertisements on Changing Beliefs of Sri Lankan Mothers.� Paper presented at the 10th International Conference on Business Management, Faculty of Management Studies and Commerce, University of Sri Jayawardanapura, Sri Lanka.
AbeywardanaC.P&Nishadi, G.P.K. (2014). “Factors affecting on Low profits gained by Paddy Farmers� (With special reference toMatara District Paddy Farmers). Paper presented at the 1stInternational Conference on Contemporary Management, University of Jaffna, Sri Lanka.
Niwanthika M. &Nishadi G.P.K. (2014). “Impact of Online Store Environment on Customers’ Purchase Intention�.Proceedings of 11th Academic Sessions and 10th Vice Chancellor’s Awards.
Priyadarshani S. &Nishadi G.P.K. (2014). “Impact of Sales Person’s Selling Behavior on Customer Satisfaction�.Proceedings of 11th Academic Sessions and 10th Vice Chancellor’s Awards.

ONGOING RESEARCH PROJECTS

Analysis of Sri Lankans’ Awareness about the 11th Currency note series introduced by the Central Bank of Sri Lanka.
Marketing Challenges faced by Women Entrepreneurs, with special reference to Small and Medium Scale Entrepreneurs in Matara District.
Ethical Issues of Cause Related Marketing, with special reference to Maliban Abayadaana Program.

Web Team - Faculty of Management and Finance, University of Ruhuna (Last Update 10-10-2016).