Nishadi G.P.K., (Dr.)

PhD (SJP, SL), MSc. (Agder, Norway), BBA (Ruhuna, SL)

nishadi
Senior Lecturer 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Mobile: +94 71 4033727
Fixed Phone: +94 41 2222681/2 (Ext:15100)

BIOGRAPHY

G.P.K.Nishadi is a Senior Lecturer attached to the Department of Marketing, Faculty of Management and Finance, University of Ruhuna since 2005. She received her Bachelor of Business Administration degree in 2004 under the Marketing specialization area, from University of Ruhuna. Additionally, she has completed the Master of Business Administration Degree in International Management at University of Agder, Norway, in 2009. Her research interests are Marketing Management, Services Marketing and Business Economics.

BOOKS AUTHORED

Nishadi, G.P.K. (2024). Socialization Agents on Adolescent Consumer Vulnerability: Moderating role of Social Structures, With reference to Franchised Fast-Food Industry in Sri Lanka. LAP LAMBERT Academic Publishing. ISBN 978-620-8-06482-2.

JOURNAL PAPERS & BOOK SECTIONS

 Nishadi, G.P.K., Warnakulasooriya, B.N.F., Chandralal, K.P.L. (2024). Socialization Agents on Adolescent Consumer Vulnerability: Moderating role of Mother’s Employment, Asian Journal of Management Studies, 4(1).
 Nishadi, G.P.K., Warnakulasooriya, B.N.F., Chandralal, K.P.L. (2024). Socialization Agents on Adolescent Consumer Vulnerability: Moderating role of Family Income, Journal of Business Studies, 10(2).
Nishadi, G.P.K., Warnakulasooriya, B.N.F., Chandralal, K.P.L. (2022). Research Areas in Consumer Vulnerability: A Systematic Literature Review, Journal of Business Studies, 8(1). 
Nishadi, G.P.K., Warnakulasooriya, B.N.F., Chandralal, K.P.L. (2021). Adolescent Consumer Vulnerability: Consumer Socialization Perspective, A Systematic Literature Review, Sri Lanka Journal of Marketing, 7(3). 
Ranganath, I.D.K & Nishadi, G.P.K. (2022). Determinants of Green Electronic Devices Purchasing Decisions: with Special Reference to Young, Educated Consumers in Sri Lanka, Asian Journal of Marketing Management, 1(2). 
 Madushanka, H.B.N. & Nishadi, G.P.K. (2024). Impact of Online Video Advertisement on Impulsive Buying Tendency with the mediating effect of Attitudes (Evidence from University students in Sri Lanka), Asian Journal of Marketing Management, 3(2).
  Nishadi, G.P.K. (2014). Analysis of Sri Lankans Awareness and Responses to the 11th currency note series introduced by the Central Bank of Sri Lanka. Sri Lanka Journal of Banking and Finance, Vol. 01 issue 02.
 

CONFERENCE PROCEEDINGS & PRESENTATIONS

Ranganath, I.D.K & Nishadi, G.P.K. (2021). Factors affecting on consumers' green household electronic product purchase decisions in Sri Lanka. Proceedings of International Conference on Contemporary Management, University of Jaffna. 
Liyanapathirana, Y.M. & Nishadi, G.P.K. (2020). Impact of Experiential Marketing on Customer Satisfaction (With reference to Sri Lankan Restaurant sector), Proceedings of 5 th Interdisciplinary Conference on Management Research. Sabaragamuwa University of Sri Lanka. 
H.K.H Peiris & Nishadi, G.P.K. (2019). Impact on tourist’s switching intention with the mediating effect of the tourist’s attitude towards green washing: special reference to Sri Lankan hotel chains, Proceedings of International Conference on Management and Economics. 
Nishadi, G.P.K. (2014). “Ethical issues of Cause Related Marketing� (With special reference to Maliban Milk, Life Saving Program). Paper presented at the 3rdInternational Conference on Management and Economics, University of Ruhuna, Sri Lanka.
Nishadi, G.P.K. (2014). “Marketing Challenges faced by Women Entrepreneurs� (With special reference to Small and Medium scale Women Entrepreneurs). Paper presented at the 1stInternational Conference on Contemporary Management, University of Jaffna, Sri Lanka.
Nishadi, G.P.K. (2013). “Ethical Impact of Infant Formula Advertisements on Changing Beliefs of Sri Lankan Mothers.� Paper presented at the 10th International Conference on Business Management, Faculty of Management Studies and Commerce, University of Sri Jayawardanapura, Sri Lanka.
AbeywardanaC.P&Nishadi, G.P.K. (2014). “Factors affecting on Low profits gained by Paddy Farmers� (With special reference toMatara District Paddy Farmers). Paper presented at the 1stInternational Conference on Contemporary Management, University of Jaffna, Sri Lanka.
Niwanthika M. &Nishadi G.P.K. (2014). “Impact of Online Store Environment on Customers’ Purchase Intention�.Proceedings of 11th Academic Sessions and 10th Vice Chancellor’s Awards.
Priyadarshani S. &Nishadi G.P.K. (2014). “Impact of Sales Person’s Selling Behavior on Customer Satisfaction�.Proceedings of 11th Academic Sessions and 10th Vice Chancellor’s Awards.

ONGOING RESEARCH PROJECTS

Analysis of Sri Lankans’ Awareness about the 11th Currency note series introduced by the Central Bank of Sri Lanka.
Marketing Challenges faced by Women Entrepreneurs, with special reference to Small and Medium Scale Entrepreneurs in Matara District.
Ethical Issues of Cause Related Marketing, with special reference to Maliban Abayadaana Program.
 
 
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