Dinesha P.K.C., (Mrs.)

MSc (Agder, Norway), MSc (Sjp, SL), BBA (Ruh, SL)


chamari
Lecturer 
Department of Marketing
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Mobile: +94 0777 9026029
Fixed Phone: +94 41 2222681/2 (Ext:3921)
Fax: +94 41 2227015

 

BIOGRAPHY

P.K.C.Dinesha, is a lecturer at the Department of Marketing of the Faculty of Management and Finance. She obtained her BBA degree, specialized in Marketing Management from the University of Ruhuna in 2008. while doing Msc. (specialized in Marketing) in University of Sri Jayawadenepura Sri Lanka, she was selected for a scholarship at University of Adger Norway and completed her Msc. International Management in 2014. Her teaching and research interests are, Consumer Behavior in different cultures, Sales & Retail management, and services marketing.

JOURNAL PAPERS & BOOK SECTIONS

Dinesha P.K.C. (2016), the effect of situational factors on unplanned buying of fashion garments: special reference of Norway and Sri Lanka, Amity Journal of marketing, India.

CONFERENCE PROCEEDINGS & PRESENTATIONS

Dinesha P.K.C. (2015), male and female consumer decision differences towards fashionable garments: a Special reference of southern province Sri Lanka International postgraduate research conference (IPRC), University of Kelaniya, December10&11.
Dinesha P.K.C. (2015), Determine the Impulse Buying Behaviour Difference towards Fashion Apparels; A Study of Young Consumers in Sri Lanka, 12th academic session, University of Ruhuna, Sri Lanka.
Dinesha P.K.C. & Rathnayaka C.V. (2008), Perceived services Quality in Public and Private banks: An Application of the BANKSERV Model, 06th academic session, University of Ruhuna, Sri Lanka.

Web Team - Faculty of Management and Finance, University of Ruhuna (Last Update 10-10-2016).