The Role of Marketing Communication in Managing Brands
The Circle of Marketing, University of Ruhuna, in collaboration with SLIM Business School Matara, recently had the honor of hosting an enlightening session on the 10th of January at the faculty lecture hall on "The Role of Marketing Communication in Managing Brands." The session was conducted by Dr. Tharaka Dias, the esteemed Managing Director of Ambrum Marketing, a renowned marketing consultant, corporate trainer, and Senior Lecturer at SLIM Business School.
Dr. Dias brought a wealth of knowledge and experience to the table, captivating the audience with his insights into the dynamic world of marketing communication and brand management. The event served as a platform for students to delve deeper into the intricacies of building and sustaining successful brands in today's competitive landscape. Key highlights from the session include Understanding Marketing Communication, the Power of Branding, Integrated Marketing Communication Strategies, and Navigating Brand Management Challenges.
The Circle of Marketing extends its heartfelt gratitude to Dr. Tharaka Dias for sharing his expertise and insights with us. We are immensely grateful to SLIM Business School Matara for their invaluable support in making this event a resounding success.