BIOGRAPHY
Mrs. Shehara Punchihewa is a Senior Lecturer in the Department of Management and Entrepreneurship, Faculty of Management and Finance, University of Ruhuna. She graduated with First Class Honours from the University of Ruhuna and was awarded the Gold Medal for the most outstanding graduate of the Faculty of Management and Finance. She also received a gold medal for academic excellence in Entrepreneurship for her Bachelor of Business Administration degree at the General Convocation 2019. She completed her M.Sc. in Management at the University of Sri Jayewardenepura and has earned a Diploma in Management Accounting from CIMA. Her research interests include Tourism and Entrepreneurship, Entrepreneurial Marketing, and Supply Chain Management.
CONFERENCE PROCEEDINGS & PRESENTATIONS
Punchihewa, P. S. D. (2025). Unleashing Supply Chain Excellence: The Synergistic Role of Organizational Ambidexterity, Integration, and Resilience in Driving Performance. Sri Lanka Journal of Marketing, 11(1).
Jayampathi, E. K., & Punchihewa, S. (2025). INFLUENCE OF IN-STORE SENSORY MARKETING ON CONSUMER DWELL TIME AND PURCHASING BEHAVIOR: THE MEDIATING ROLE OF EMOTIONAL RESPONSE. Consumer Behavior Review (CBR), 9(1).
Punchihewa, P. S. D., & Rodrigo, P. D. S. D. (2023). Navigating Supply Chain Risk: Exploring the Influence on Supply Chain Integration and Agility Performance in Sri Lankan Apparel Manufacturing Companies. Journal of Business Studies, 10(1).
CONFERENCE PROCEEDINGS & PRESENTATIONS
Wijesinghe, D. D. S. M., Rodrigo, P. D. S. D., & Punchihewa, P. S. D. (2025). Influence of Green Entrepreneurship on the Sustainability of SMEs in a Green Economy: Concerning the Southern Province, Sri Lanka. In 14th INTERNATIONAL CONFERENCE ON MANAGEMENT AND ECONOMICS (p. 289).
Munasinghe A.S., Rodrigo, P.D.S.D., & Punchihewa, P.S.D. (2023). Relationship between Service Quality of Courier Service providers & Re-purchase Intention of Online Buyers, In 12th INTERNATIONAL CONFERENCE ON MANAGEMENT AND ECONOMICS
Punchihewa P.S.D., Maduwanthi M.N., and Sriyani G.T.W. (2020). Impact of Human Resource Management Practices on Corporate Entrepreneurship. In Abstracts of the 17th Academic Session of University of Ruhuna, edited by Wijerathna Bohingamuwa. Page No. 35 University of Ruhuna, Matara
Jayampathi, E.K., & Punchihewa, P.S.D. (2019). Relationship between Travel Agents’ Service Quality and Tourists Satisfaction with Special Reference to Mirissa Coastal Tourism Zone. International Journal of Small and Medium Enterprises and Business Sustainability, University of Trisakti, Jakarta-Indonesia, 4(1), 39-67
