The essence of every business is to procure, maintain and retain customers. The marketing function in every business has always been concerned with understanding and delivering value to customers. As such, it has had to reinvent itself frequently to keep up with new technologies and changing customer expectations in the face of increased global competition and a flattening world. The Department of Marketing provides a comprehensive examination of the latest marketing tools, methods and strategies for generating and growing customer value. By offering BBA Degree specialized in Marketing, graduates are prepared for broad and promising career options, including advertising and promotion management, business-to-business marketing, consulting, marketing management, marketing research, new product development, product and brand management, retailing and wholesaling, sales management, sports and event management, and managing a family business.

Students who successfully complete the first three semester of their degree program have opportunity to enroll with marketing specialized courses. As a Department, we are committed to freedom of academic inquiry and expression as well as dedicated to excellence as demonstrated in the national and international recognition of our faculty, students, and programs. We create and disseminate knowledge by means of our scholarly and creative achievements and outreach to the community. Through teaching and learning, we help students grow intellectually and become contributing members of the country, national, and world communities. Through research, teaching, and service, we embrace diversity and cultivate leadership, integrity, and engaged citizenship in our students, and faculty, staff, and alumni.

 
Name of Qualification  Bachelor of Business Administration Honors (Marketing Management) 
Abbreviated Qualifications  BBA Hons (Marketing Management)
Medium English
Number of Credits   120
Durations 4 Years
SLQF  Level  6
New Syllabus   Old Syllabus
1000 Level 1st Semester
BBA 11013 Principles of Management BBA 11013 Principles of Management
BBA 11023 Business Mathematics and Statistics BBA 11023 Business Mathematics and Statistics
BBA 11033 Microeconomics BBA 11033 Microeconomics
BBA 11043 Information and Communications Technology BBA 11043 Information and Communication Technology
BBA 11053 Business English BBA 11053 Business English
1000 Level 2nd Semester
BBA 12013  Entrepreneurship BBA 12013 Entrepreneurship
BBA 12023  Financial Accounting BBA 12023 Financial Accounting
BBA 12033  Human Resource Management BBA 12033 Human Resource Management
BBA 12043  Principles of Finance BBA 12043 Introductory Finance
BBA 12053  Marketing Management BBA 12053 Marketing Management
2000 Level 1st Semester
BBA 21013  Management Accounting BBA 21013 Cost and Management Accounting
BBA 21023  Macroeconomics BBA 21023 Macroeconomics
BBA 21033  Organisational Behaviour BBA 21033 Organizational Behavior
BBA 21043  Operations Research BBA 21043 Operations Research
BBA 21053  Business Law BBA 21053 Advanced Business English
 
2000 Level 2nd Semester
BBA 22013  Advanced Business English  BBA 22013  Business Law
BBA 22023  Management Information Systems  BBA 22023  Operations Management
MKT 22613 Sales and Retail Management MKT 22503 Sales and Retail Management
MKT 22623 Services Marketing  MKT 22513 Services Marketing
MKT 22633 Social Psychology MKT 22523 Social Psychology
BBA 22033  Business Information System Development (Optional-NGPA)    
3000 Level 1st Semester
BBA 31013 Operations Management  BBA 31013  Management Information Systems
MKT 31613 Consumer Behavior     
MKT 31623 Brand Management MKT 31503 Consumer Behavior
MKT 31633 Integrated Marketing Communications  MKT 31513 Event Marketing
MKT 31643 Tourism Management  MKT 31523 Integrated Marketing Communications
    MKT 31533 Tourism Management
3000 Level 2nd Semester
BBA 32013 Strategic Management  BBA 32013  Strategic Management
MKT 32613 Research Methodology    
MKT 32623 Event Marketing   MKT 32503 Brand Management
MKT 32633 International Marketing MKT 32513 Digital Marketing
MKT 32643 Digital Marketing  MKT 32523 International Marketing
  International Marketing MKT 32533 Research Methodology
4000 Level 1st Semester
MKT 41613 Social Media Marketing     
MKT 41623 Marketing Engineering    
MKT 41633 Marketing Ethics  MKT 41503 Marketing Engineering
MKT 41643 Marketing Research Analysisg MKT 41513 Marketing Ethics
MKT 41653 Strategic Marketing MKT 41523 Marketing Research Analysis
4000 Level 2nd Semester    
  BBA 42019  Dissertation  MKT 42019  Dissertation
  BBA 42016  Internship MKT 42026 Internship
© 2021Web Team - Faculty of Management and Finance, University of Ruhuna. All Rights Reserved.