Deepika Dissanayake D.M.R. (Dr.)

PhD (SJP, SL), MSc (Sjp, SL),  MSc (Agder, Norway), BBA (Ruh, SL),

deepika
Senior Lecturer
Department of Management and Entrepreneurship
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

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Mobile +94 71 8443281
Fixed Phone: +94 14 22 22681/2 (Ext: 15200)

 

BIOGRAPHY

Dr. Deepika Dissanayake is a Senior Lecturer in the Department of Management and Entrepreneurship, Faculty of Management and Finance. She earned her BBA with a major in Entrepreneurship from the University of Ruhuna in 2010, an M.Sc. in Management from the University of Sri Jayewardenepura in 2015, an M.Sc. in International Management from the University of Agder, Norway in 2017, and a PhD in Management from the University of Sri Jayewardenepura in 2025. And she conducts lectures in Principles of Management, Entrepreneurship, Innovation and Technopreneurship, Strategic Management etc. Her research interests focus on entrepreneurial intention, the religious aspects of entrepreneurship, entrepreneurial finance, and crowdfunding..

Journal Papers

Deepika, D.M.R. (2025).  Crowdfunding Intention among Potential Entrepreneurs: The Mediating Role of Perceived Desirability. Sri Lanka Journal of Economic Research, 13(1)
Deepika, D.M.R., Gunawardana, K.D. & Weerakoon Banda. (2023). Entrepreneurs’ Intention to Use Crowdfunding: Towards a Conceptual Framework of Technology Acceptance and Entrepreneurial Intention. Wayamba Journal of Management, 14 (2).
Deepika, D.M.R., Gunawardana, K.D. & Weerakoon Banda. (2023). Crowdfunding User Acceptance: A Systematic Literature Review. South Asian Journal of Business Insights;2023, 3(2), 04-22.
Deepika, D.M.R. Silva, M.W.S.S., and Fairoz, F.M. (2018). Customer orientation and organizational performance of SMEs: The mediating role of Organizational Innovativeness. Rohana Journal of Management and Finance (Vol 02)

CONFERENCE PROCEEDINGS & PRESENTATIONS

 Deepika, D.M.R and Gunawardana, T.S.L.W. (2025). The Relationship between Environmental Management and Financial Performance: Mediating Role of Environmental, Social and Governance and Competitive Advantage. 22nd Academic Sessions, University of Ruhuna.
Deepika, D.M.R. and Kumarasiri, P.K.N.R. (2026). The Impact of Digital Financial Literacy on Performance of Small and Medium-Scale Enterprises in Matara District, Sri Lanka. 23rd Academic Sessions, University of Ruhuna.
Deepika, D.M.R. (2022). Technology Undergraduates’ Crowdfunding Fundraising intention: Study of UTAUT model. 20th Academic Sessions, University of Ruhuna.
Wijesinghe, D.D.S.M., Hemali, M.A.D., Deepika, D.M.R. (2026) The Impact of Social Media on SMEs Growth in Rathnapura District. 23rd Academic Sessions, University of Ruhuna.
Deepika, D.M.R., Gunawardana, K.D. & Weerakoon Banda. (2021). Crowdfunding Acceptance Behaviour of Undergraduates: Integrated Model of UTAUT and Entrepreneurial Intention. World Finance Conference, University of Agder, Norway.
Deepika, D.M.R and Silva, M.W.S.S (2012), Impact of Leverage on the Performance of Micro Finance Institutions in Sri Lanka, 1st International Conference on Management and Economics 2012. Sahiwal. Pakistan.
Deepika, D.M.R, Jeewantha, G.K.C. and Dilrukshi, M.G.M. (2013). Market Orientation and Supply Chain Orientation in Sri Lankan Construction Industry. 10th Academic Sessions, University of Ruhuna, Matara.
Deepika, D. M.R, Vithanage, V. and Samadi, M.G.D.S, (2015). Impact of financial and non-financial factors on self-employee job satisfaction. 12th Academic Sessions, University of Ruhuna.
Master thesis: Relationship between Corporate Entrepreneurship, Market Orientation and Organizational Performance, University of Sri Jayewadanapura (2014-2015).
Deepika, D.M.R. (2016). Entrepreneurial orientation and business performance of SMEs: Customer orientation as a mediator. 5th International Conference in Management and Economics 2016.
Master thesis: Relationship between religious diversity and entrepreneurial intentions- cross country analysis, School of Business and Law, University of Agder (2017) 'https://pdfs.semanticscholar.org/a48e/b6898fa4aec3c2b9790b9557c72cd1ab69fe.pdf
Deepika, D.M.R. Silva, M.W.S.S., and Fairoz, F.M. (2017). The relationship between customer orientation and organizational performance of SMEs; The role of Innovativeness. 6th International Conference in Management and Economics 2016, University of Ruhuna 
Deepika, D.M.R. and Vithanage, V. (2018). The Relationship between Religion and Entrepreneurial Intentions among Business Undergraduates. .7th International Conference in Management and Economics 2016, University of Ruhuna 
Deepika, D.M.R. Gunawardana, K.D. and Weerakoon Banda, Y.K. (2019). Crowdfunding Acceptance of Entrepreneurs. 8th International Conference on Management and Economics, Faculty of Management and Finance, University of Ruhuna. 
 Deepika, D.M.R. Gunawardana, K.D. and Weerakoon Banda, Y.K. (2019). The readiness, challenges, and barriers for introducing crowdfunding in Sri Lanka. 16th International Conference on Business Management, Monash Business School, Monash University, Australia.
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