Senior Lecturer 
Department of Management and Entrepreneurship
Faculty of Management and Finance
University of Ruhuna, Matara
Sri Lanka

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Mobile: +94 77 8104494
Fixed Phone: +94 14 22 22681/2 (Ext: 15200)

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Google Scholar

Wickramage, P. & F. Mafasiya Fairoz (2025). Impact of Capability Maturity Model Integration on Performance of Information System Projects in Western Province of Sri Lanka. Journal of Business Technology, 9(special Issue), pp 22-44.

Fairoz, F.M. (2025). The Influence of Strategic Planning on the Business Performance of Small and Medium Enterprises in Sri Lanka: Mediating Role of Dynamic Capabilities. Journal of Management and Tourism Research, 7(1), pp.81-99.

Sriyani, G.T.W. & Fairoz, F.M. (2025). Exploring the Critical Sustainable Practices of Community Based Tourism Entrepreneurs for Enhancing the Destination Competitiveness in Rural Tourism Destinations: A Sri Lankan Perspective. Journal of Management and Tourism Research, 7(1), 139-163.

F.M. Fairoz & G.T.W. Sriyani., (2024). Circular Business Model Innovations for Sustainability: Insights from Sri Lanka. Journal of Management and Tourism Research, 6(2) – pp. 89-110.

Fairoz, F. M. & Rathnayaka, G.M.M.K (2024). Social Entrepreneurial Capabilities and Shared Value Creation: Insights from Social Enterprises in Western Province of Sri Lanka. Wayamba Journal of Management, 15(2), pp.37-57.

Indrani, M.W., Mafasiya, M.B.F., Gunawardana, T.S.L.W., Sriyani, G.T.W., and Gunarathne, K.G.P.V. (2024).The Role of Central Environmental Authority in Managing Solid Waste in Sri Lanka. Journal of Accountancy & Finance (JAF), 11(2), 1-24.

Gunarathne, V., Gunawardana, T.S.L.W., Indrani, M.W., Sriyani, G.T.W., and Mafasiya Fairoz, F. (2024). A Failed Attempt of Implementing Sustainable Waste Management Practices: A Study of Local Government in the Southern Province of Sri Lanka. Journal of Accountancy & Finance (JAF), 11(2),

Sriyani, G. T. W., Fairoz, F. M., & Munasinghe, A. (2022). Dynamic capabilities and innovative orientation towards business success in turbulent business environments: The experience of a successful woman entrepreneur in Sri Lanka. Journal of Business and Technology (JBT), 6(2), pp.16-36, DOI: http://doi.org/10.4038/jbt.v6i2.86.

F. M. Fairoz & Gunasinghe U.L.S.M. (2021). Exploring the Motives of Social Entrepreneurs: Evidence from Sri Lanka. Journal of Business Studies, 8 (2). Pp.77-105, DOI: http://doi.org/10.4038/wjm.v13i1.7555.

Sriyani, G. T. W., Fairoz, F. M., Silva, M. S., & Jayampathi, E. K. (2020). Business start-up motives and growth expectations of micro and small-scale entrepreneurs in Southern Province of Sri Lanka: The mediating role of entrepreneurial orientation. Journal of Social Sciences and Humanities Review, 5(4), pp.191-209.

Indrajith, H.D.U. & Fairoz, F.M. (2018). Impact of Management Quality and Workforce Quality on Organizational Performance: A Case Study of Sri Lanka. Journal of Human Resource Management. 6(1), pp.37-43. doi: 10.11648/j.jhrm.20180601.15.- 2.1.2.

Deepika, D.M.R., Fairoz, F.M. & Silva, M.W.S.S. (2018). Customer orientation and organizational performance of SMEs: The mediating role of organizational innovativeness. Ruhuna Journal of Management and Finance, 2(1).

Fauzul Mafasiya Fairoz and Chathuranga J. A.T. (2018). Barriers of Implementing Green Business Practices of Small and Medium Scale Enterprises in the Tourism Industry. International Journal of Research and Innovation in Social Science, 2(10), pp.186-192.

Fairoz, F.M., & Takenouchi, H. (2016). Entrepreneurial orientation and business performance of small and medium scale enterprises in Japan. Asian Journal of Management Sciences & Education, 5(3), pp.64 – 70. doi: 10.11648/j.jhrm.20180601.15.- 2.1.2.

Fairoz, F.M., Takenouchi, H., & Tanaka, Y., (2010). Entrepreneurial Orientation and Business Performance of Small and Medium Scale Enterprises of Hambantota District Sri Lanka. Asian Social Science, 6(3): 34 – 46.

Mafasiya Fairoz, T.S.L.W Gunawardana, G.T.W Sriyani, M.W. Indrani, & K.G.P.V. Gunarathne. (2023). Circular Entrepreneurship for Shared Value Creation: Case Study from Southern province Sri Lanka. Proceedings of the 8th International Research Symposium, University of Vocational Technology, Sri Lanka, pp.8-13. ISSN: 2602-8778.

G.T.W. Sriyani, T.S.L.W. Gunawardana, F. Mafasiya Fairoz, K.G.P.V. Gunarathne, & M.W. Indrani (2023). Value Chain Development for Municipal Solid Waste Management in Sri Lanka: An Integrated Approach for Sustainable Urban Development. Proceedings of the 8th International Research Symposium, University of Vocational Technology, Sri Lanka, pp.42-47. ISSN: 2602-8778.

W.A.D.S. Wijesekara, T.S.L.W. Gunawardana, G.T.W. Sriyani, M.W. Indrani, M.B.F. Mafasiya, & K.G.P.V. Gunarathne (2023). Determinants of Households‟ Pro-Environmental Behavior on Solid Waste Management: Towards Circular Economy in Sri Lanka. Proceedings of the 8th International Research Symposium, University of Vocational Technology, Sri Lanka, pp.48-53. ISSN: 2602-8778.

Kumara I. C., & Fairoz F.M. (2020). Does Financial Literacy of Women Influences on Engaging with Microcredit in Poor Urban Areas in Sri Lanka? Proceedings of the 15th International Conference on Management and Finance, University of Colombo, Sri Lanka, pp. 47 – 53.ISBN: 978-955-703-078-4.

Sriyani, G. T. W., Fairoz, F. M., Silva, M. S., & Jayampathi, E. K. (2020). Business Start-up Motives and Growth Expectations of MSEs: The Mediating Role of Entrepreneurial Orientation. In: 17 th International Conference on Business Management, Faculty of Management Sciences, University of Sri Jayewardenepura, Sri Lanka, held on 11th December, 2020.

Deepika D.M.R., Silva M.W.S.S. & Fairoz F.M. (2017). The relationship between customer orientation and organizational performance of SMEs: The role of Innovativeness. Proceedings of the 06th International Research Conference on Management and Economics, University of Ruhuna, Sri Lanka.

De Silva M.R.D., Fairoz F.M. (2014). Barriers of Adopting Green Entrepreneurship: A Case of Galle District Sri Lanka. Proceedings of the 09th International Research Conference on Management and Finance, University of Colombo, Sri Lanka,

Gunasinghe U.L.S.M. & Fairoz F.M. (2020). An Exploratory Study on Motivational Factors to Start Up Social Enterprises in Sri Lanka? Proceedings of the 11th International Conference on Business and Information, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 19 th November, 2020. p. 20. ISSN 2465-6399.

F. Mafasiya Fairoz, T.S.L.W Gunawardana, G.T.W Sriyani, M.W. Indrani, & K.G.P.V. Gunarathne. (2023). Circular Entrepreneurship for Shared Value Creation: Case Study from Southern province Sri Lanka. Proceedings of the 8th International Research Symposium, University of Vocational Technology, Sri Lanka.

G.T.W Sriyani, T.S.L.W Gunawardana, F. Mafasiya Fairoz, M.W. Indrani, & K.G.P.V. Gunarathne. (2023). Value Chain Development for Municipal Solid Waste Management in Sri Lanka. Proceedings of the 8th International Research Symposium, University of Vocational Technology, Sri Lanka.

W.A.D.S. Wijesekara, T.S.L.W Gunawardana, F. G.T.W Sriyani, M.W. Indrani, M.B.F. Mafasiya, & K.G.P.V. Gunarathne. (2023). Determinants of Households’ Pro-Environmental Behavior on Solid Waste Management: Towards Circular Economy in Sri Lanka.Proceedings of the 8th International Research Symposium, University of Vocational Technology, Sri Lanka.

M.W. Indrani, T.S.L.W Gunawardana, K.G.P.V. Gunarathne, M.B.F.Mafasiya, & G.T.W Sriyani. (2023). Proceedings of the 8th International Research Symposium, University of Vocational Technology, Sri Lanka. V. Gunarathne, T.S.L.W Gunawardana, M.W. Indrani, G.T.W Sriyani, & F. F. Mafasiya. (2023). Proceedings of the 8th International Research Symposium, University of Vocational Technology, Sri Lanka.

Sriyani, G. T. W., Fairoz, F. M., & Gunawardena, T.S.L.W. (2021). Innovations and Value Additions through Sustainability Practices in Solid Waste Management: Case studies from Handloom and Craft Industry in Sri Lanka, Environmental, Social & Governance for Sustainability Conference (ESG-2021), Victoria University Business School, Australia,. 29th October-Virtual.

Wijesekara, W.A.D.S., Gunawardana, T.S.L.W, Sriyani G.T.W, & Mafasiya Fairoz F. (2021). Effect of Circular Economy Practices on Waste Management of Households in Sri Lanka. Environmental Social and Governance for Sustainability Conference (online), Victoria University Melbourne, Australia. 29th October-Virtual.

Fairoz F.M., Takenouchi, H. (2014). Identification of Business Opportunities: A small business perspective. Proceedings of the Sri Lanka-Japan Collaborative Research Conference, University of Peradeniya, Sri Lanka.

Fairoz F.M., Takenouchi, H. Tanaka, & Y., (2013). Entrepreneurial Orientation and Business Performance of Japanese SMEs. Proceedings of the Sri Lanka-Japan Collaborative Research Conference, University of Peradeniya, Sri Lanka.

Fairoz, F.M., & Takenouchi, H. (2012). Innovativeness and Small Business Performance of Japanese SMEs. Proceedings of the International Conference on Management and Economics, University of Shahiwal, Pakistan.

Fairoz F.M., Takenouchi, H., Tanaka, Y. (2010). Innovativeness and Small Business Performance of the Southern Province of Sri Lanka. Proceedings of the Asian Conference of Social Sciences, International Academic Forum, Osaka, Japan.

Fairoz F.M. (2009). Impacts on Founder’s Characteristics on Entrepreneurial Orientation of Small Business: A Case Study from Shizuoka, Japan, Proceedings of the International Conference on Entrepreneurship and Small Business Doctoral Research, University Teknologi MARA, Malaysia.

Worked as the Lesson Writer (2022) in the Bachelor of Management Studies Programme, Innovation & Entrepreneurship (OSU3308) Course of the Open University of Sri Lanka.

Member of the Editorial Board, Ruhuna Journal of Management and Finance (RJMF), University of Ruhuna, Vol. 01 No. 01 & 02. 2014. ISSN 2235 -9222.

Worked as the Session Editor (2022) in the Bachelor of Management Studies Programme, Innovation & Entrepreneurship (OSU3308) Course of the Open University of Sri Lanka.

Member of the editorial board of the Proceedings of the 4th International Conference on Management and Economics “Insights for Sustainable Development in Emerging Economies” in August 2015, Sri Lanka, which published full research papers. ISBN: 978-955-1507-39-8.

Member of the Editorial Board of the Proceedings of the 5th International Conference on Management and Economics (ICME- 2016) on “exploring the Global Market Potentials through knowledge Management”, in August, 2016, Sri Lanka, which published full research papers.ISBN:978-955-150748-0.

Member of the editorial board of the Proceedings of the 9th International Conference on Management and Economics “The Role of Business Intelligence in Shaping Organizations in Emerging Economics” in September 2020, Sri Lanka, which published full research papers. ISBN: 978-955-1507-72-5.

Member of the Editorial Board and the Reviewer, Journal of Management Research, University of Management and Technology, Pakistan, 2015.

Reviewer of the International Journal of Services and Operations Management (IJSOM), 2017, Inderscience Publishers.

Reviewer of the Journal of Small Business Economics, 2014, Springer Publishers.

Reviewer of the British Journal of Economics, Management & Trade, 2016, published by the Tarakeswar: Science domain International.

Reviewer of the Journal of the University of Ruhuna (JUR), 2018.

Reviewer of the South Asian Journal of Business Insights (SAJBI), Faculty of Management and Finance, University of Ruhuna, 2025/2026.

Reviewer of the Asian Journal of Economics, Finance, and Management, Springer, in 2025.

Reviewer of the Journal of Management and Tourism Research, University of Uwa Wellassa, 2025.

The Graduate scholarship awarded from the Heiwa Nakajima Foundation in Japan for doctoral studies in Japan from 2007 to 2010.

Served as a Team member in writing the proposal under the Capacity Building in the field of Higher Education and the title of the project proposal is ‘Techno-Economic-Societal Sustainable Development Training in Sri Lanka (TESS)’ to the Erasmus+ in European Union. The main aim of the project is Waste Management and 8 work packages were developed by partner universities to address the issue. University of Ruhuna (UoR) aims to develop Cross-sector collaboration between industry, municipalities and NGOs under the work package 1.7. By participating in this TESS project, the UoR receives the opportunity to cooperate with a network of foreign experts to address the waste management challenge in the country in general and the province in particular. As well the project team will enable to participate for exposure training. The project proposal has been approved for granted funding by the European Union and the total grant of the project is 969,089.00 EUR with three years’ time duration starting from 2021 to 2023. Out of the total budget granted, 64,400, EUR has been allocated for the University of Ruhuna under the five budget items consist of staff costs, travel costs, costs of stay, equipment costs, and subcontracting costs.