Industry Exposure Visit for Marketing Undergraduates
The Department of Marketing, Faculty of Management and Finance, University of Ruhuna, organized an educational Industry Field Visit for the 4000-level undergraduates on 7th July 2026. Conducted as part of the academic curriculum, the field visit aimed to bridge classroom learning with real-world industry practices by providing students with firsthand exposure to leading organizations in Sri Lanka's media and digital marketing sectors.
During the visit, the final-year undergraduates had the opportunity to explore Ogilvy Digital, one of Sri Lanka's leading digital advertising agencies, followed by Sirasa Stein Studios, a renowned television production and broadcasting facility. Students gained valuable insights into digital advertising strategies, creative campaign development, content production, media operations, brand communication, and the integration of technology in modern marketing practices through interactive knowledge-sharing sessions conducted by industry professionals.
The Industry Field Visit provided an enriching experiential learning opportunity that strengthened students' understanding of contemporary marketing and media industries. By observing professional practices and engaging with experienced practitioners, the undergraduates enhanced their practical